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Smarketing is the term for integrating sales and marketing. Sales and marketing are interrelated with each other for a successful business. Both sales and marketing teams should work together to achieve revenue-related targets.
This article elaborates on smarketing, the benefits of smarketing, and strategies for implementing smarketing.
Smarketing
Smarketing is a modern term that refers to the integration of sales and marketing. This is also a kind of business strategy where sales and marketing teams work together to achieve business goals. This approach helps the organization to break down communication gaps, share information between the two departments, and enhance better decision–making. In the traditional business approach, only qualified leads cross the marketing funnel and enter the sales pipeline. Whereas, in this smarketing approach, both sales and marketing teams work together with the leads to convert them into customers.
Automation software like YoroCRM is a sales automation platform and it integrates marketing automation tool. These integrated tools automate marketing strategies, marketing campaigns, and social media marketing, and streamline sales processes. This smarketing approach is mainly focused on B2B marketing.
The benefits of smarketing
Reduce communication gap
Smarketing is like a bridge between the sales and marketing teams. It reduces the communication gap between these two departments. The marketing automation tool provides streamlined marketing plans. This tool integrated with CRM software provides automation in marketing campaigns, valuable insights, and centralized data access which will enhance sales and marketing efficiency.
Better decision-making
The marketing software integrated with the sales automation software will provide proper communication and centralized data access. The marketing software can analyze and offer valuable insights to enhance better decision-making.
Enhanced lead management
While sales and marketing teams integrated, the efficiency of the lead management process is increased. As there is no communication gap between the sales and marketing team, lead nurturing can be handled more efficiently. All the leads can be monitored by both the teams and whenever needed assistance and support will be provided by each other.
Increased conversion rate
By getting additional support to handle the leads, the lead conversion chances get increased. When working together, marketing plans and strategies can be improved by combining the innovative ideas of both the teams.
Implementing smarketing strategies
To achieve success in sales and marketing, the following strategies can be applied.
Understand requirements
Understanding requirements is the basic and important step for both sales and marketing teams. Both teams can discuss and understand the customer’s needs and requirements. This helps them to enhance the marketing and sales process to achieve their goals.
Arrange meetings often
Meetings can be arranged often to discuss requirements and the status of the marketing and sales process. Both the sales and marketing teams can share their experiences, issues, reports, and innovative ideas to achieve their goals together. This enhances the overall efficiency of both the teams and increases sales.
Share targets and KPIs
Both teams have different KPIs. They can share their KPIs, targets, and ideas to achieve the targets. Certain metrics like lead generation, quality, conversion rates, and revenue can be tracked to ensure the process is moving towards success. Both teams should share and track the targets and metrics to achieve their marketing and sales goals.
Combined content creation
Content creation is the process by which marketers can attract customers’ attention. In this process, both sales and marketing can be involved in content creation. So that they can share their ideas and experiences in creating personalized content. This content creation can be used for email marketing campaigns, promotional messages, addressing pain points, and personalized recommendations.
Encourage open communication
Smarketing business strategy should encourage open communication between both the sales and marketing teams. This open communication can enhance the lead management processes in various stages. Both teams can share insights, strategies, customer expectations, product information, and any other personal experiences in handling leads.
Integrate technology
Integrate automation tool which integrates marketing automation tools. This tool can streamline marketing and sales processes, provide open communication channels, automate lead management, better collaboration, and track the marketing and sales process. It can track and provide reporting systems with customizable dashboards.
Consider feedback
Follow periodical feedback system between sales and marketing teams to share their feedback in the previous processes. Also, they can share reports, metrics, issues, and so on. This helps both the teams to enhance their efficiency in the further sales and marketing processes.
Start your smarketing now
Smarketing is an essential tool for enhancing sales and marketing efficiency. By integrating both the sales and marketing teams, the organization can enhance sales and marketing strategies. To achieve success, organizations should consider these above-explained strategies like understanding requirements, meetings between sales and marketing teams, integrating technologies, combining both teams for content creation, encouraging open communication, and considering feedback.
By implementing YoroCRM, both sales and marketing teams can work together on the same platform. It offers numerous features like automating marketing processes, pre-defined templates, customizable dashboards, and so on.
