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Push and pull are the most common words we come across in our daily lives. As the word’s meaning resembles, it works the same in the marketing platform as well.
Push and pull marketing strategies are to be used in different scenarios. Either a push or pull strategy will work out in one situation. Both will not work in all cases.
In this article, we will explore what push marketing is and its examples, what pull marketing is and its examples, the key differences between push and pull marketing, and how to enhance your marketing strategy by combining push and pull marketing strategies.
What is push marketing?
Push marketing is a kind of promotional marketing strategy. Marketers use this strategy to push their products or brands to their targeted audiences. This is an outbound strategy that focuses on customers in need of those products. It is also known as direct marketing, which targets a large volume of audiences to see their brands.
This strategy has some advantages, such as helping to create new leads and reaching large volumes of audiences easily, and the impacts of this marketing strategy are easy to measure. Like advantages, it also has some disadvantages, such as being quite expensive, requiring more resources, and taking a long time to show impact as it targets both interested and uninterested audiences.
Examples of push marketing strategies
Companies use push marketing strategies to sell their products directly to customers. It is used to introduce new products, reminding them of already existing ones, to make them buy them even though it is not required of them right now.
- Direct selling
- Ad displays at POS
- Ads on various online platforms
- Sales promotions
- Email marketing
What is pull marketing?
Pull marketing is a kind of inbound strategy in which marketers use their strategy to pull the customers who need it. It mainly focuses on positive leads to make purchases by providing some additional value to them. This type of marketing helps marketers maintain long-term customer relationships.
Pull marketing also has both advantages and disadvantages. Pull marketing offers benefits like a cost-effective method, making it easy to create marketing content because it focuses on a specified target, and creates long-term customer relationships. As well as advantages, it also has some drawbacks, like that it requires a specific group of audiences, and getting expected outputs takes time as it focuses on groups.
Examples of pull marketing strategies
Marketers use pull marketing strategies to encourage customers to purchase their products. Various examples of pull marketing are:
- Social media marketing
- Content marketing
- Word-of-mouth marketing
- Search engine optimization (SEO)
- Using customer testimonials
Marketing automation
There are various sales and marketing tools available on the market. Marketers can use CRM software or marketing tools to automate their marketing strategies. YoroCRM, a CRM platform, integrates marketing tools to automate and provide streamlined marketing strategies. It offers numerous built-in templates and components that help marketers enhance their processes. It can support push-and-pull marketing and automate sales processes.
Push vs. pull marketing strategies
There are some basic differences between push and pull marketing. By understanding these differences, businesses can use them perfectly whenever they are required.
- At an early stage of business, a push marketing strategy will be more useful than a pull marketing strategy.
- Push marketing can be used as soon as the business starts, whereas pull marketing needs time to implement.
- Push marketing focuses on huge volumes of audiences, while pull marketing focuses on only positive leads.
- Push marketing helps to create many new leads, but pull marketing is used to convert the positive leads into customers.
- Without considering the customer’s needs, a push marketing strategy is applied, whereas a pull marketing strategy is applied only to interested customers.
- Push is a kind of outbound marketing strategy, and pull is a kind of inbound marketing strategy.
Enhance your marketing strategy
By using both push and pull marketing strategies, businesses can enhance their marketing strategies. However, marketers should know where to combine these strategies.
- Marketers can use the push strategy for creating leads and the pull strategy for closing them.
- Ads on different platforms, like TV, Google Pages, or any other online platforms, can be used to promote their content marketing.
- Can create links for content marketing and promote content through emails.
- Make customer testimonials displayed at the point of sale (POS).
- Sales promotions like SMS, cold calling, or email marketing can use direct links for existing content.
Choose your platform
To implement your marketing strategy, marketers can choose an automation tool like YoroCRM, which can enhance the efficiency of both sales and marketing. YoroCRM can automate marketing processes like sending regular messages, tracking various marketing statuses, lead management, and report generation. By leveraging all the features of YoroCRM, marketers can implement both push and pull strategies whenever necessary.
