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Despite marketers’ best efforts to prevent their emails from ending up in spam folders, many still do. A significant number of marketing emails never reach the customer’s inbox
When emails fail to reach the inbox, it becomes impossible to measure the results of email marketing effectively. Although achieving a 100% deliverability rate is unrealistic, there are several techniques to minimize the chances of emails being marked as spam.
This article elaborates on email marketing, why do emails end up in spam, types of spam filters, and the techniques to prevent spam in your email marketing.
Email marketing
In today’s digital age, email marketing is an essential tool for directly reaching targeted audiences. To streamline their efforts, marketers utilize email marketing software for automation. YoroConnect is an email marketing solution that provides a range of features, including contact management, campaign management, domain authentication, send-time optimization, a drag-and-drop builder, dynamic personalization, customer segmentation, a template gallery, and email sequencing. This tool empowers marketers to boost email engagement and effectively manage their campaigns.
Why do emails end up in spam?
- There are several reasons why your emails may be marked as spam. If customers mistakenly mark one of your emails as spam, all subsequent emails to them may be directed to the spam folder. Email service providers use AI algorithms in spam filters to automatically identify and categorize spam emails. Here are some common reasons:
- Inaccurate Sender Information: The “From” line indicates the sender of the email. If this information appears suspicious, unprofessional, or contains random automated content, recipients are more likely to mark the email as spam.
- Misleading Subject Line: The subject line should accurately reflect the email’s content. It should avoid creating a false sense of urgency or focusing solely on discounts. Instead, it should convey the value of the email’s content.
- Email Domain with a Poor Reputation: A poor domain reputation can significantly impact your email deliverability. If many recipients mark your emails as spam, it will damage your domain’s reputation.
- Lack of Proper Authentication: Emails from domains that lack proper authentication protocols are more likely to be marked as spam. Ensure your domain name is verified and implement domain authentication in your automation tools.
- Using Spam-Triggering Words: Spam filters use AI algorithms to detect common spam words like “free,” “no cost,” “buy now,” and “discount.” Including these words in your emails can cause them to be marked as spam.
- Emails with Too Many Attachments: Emails containing too many attachments are often flagged as spam. Marketing emails should generally avoid excessive attachments.
Types of spam filters
The email service providers will have built-in spam filters to detect and filter spam emails. These spam filters can be divided into three categories:
- Header filter: Header filters check the sender details, recipient details, and subject line. If any irrelevant information is found in these headers, the email will be marked as spam by the spam filters.
- Content filter: Content filters examine the content for predefined words and phrases associated with spam. If these spam-related words are detected, the email will be flagged as spam by this filter.
- Blacklist filter: Blacklist filters assess the domain for any negative reputation or past occurrences of being marked as spam. If there is any history indicating spam activity, the email will be routed to the spam folder.
Techniques to prevent spam in your email marketing
- Use the right tool: Opt for a tool like YoroConnect to enhance your email marketing efforts. YoroConnect is equipped to tackle these challenges through its domain verification function and other capabilities aimed at enhancing email deliverability and email engagement. It offers a wide range of email templates for campaigns, streamlining operations for marketers. Additionally, marketers can personalize email content dynamically, enhancing the effectiveness of their campaigns.
- Use a professional email address: Utilize a professional email address for marketing endeavors. Recipients should immediately recognize the email address upon receiving it. If recipients are unable to identify the sender, there is a higher chance that they will classify it as spam and move it to the spam folder.
- Provide a clear unsubscribe option: In your marketing emails, offer a conspicuous unsubscribe link for your customers, accompanied by clear instructions. This enables customers to easily opt out of the subscription without resorting to marking it as spam. Additionally, it assists marketers in refining their target audience, focusing on engaging with positive prospects rather than indiscriminately contacting everyone.
- Clean up your email lists: Regularly assess your marketing campaigns and cleanse your email lists. YoroConnect offers analytics and reporting tools to monitor the status of email campaigns. Leveraging these features, marketers should refine their email lists by eliminating duplicate email addresses.
- Segment your audience: Divide your audience into distinct groups according to their interests, behaviors, preferences, and purchase histories. It can help the marketers to send personalized emails. Send only pertinent marketing emails to customers. When customers frequently receive irrelevant messages, they are more likely to mark them as spam.
- Avoid using spam words: Marketers should try to avoid using words commonly associated with spam and ensure that every email delivers valuable content. Without providing substantial value, customers are less inclined to dedicate time to reading the email, increasing the likelihood of it being classified as spam.
Enhance your strategy with YoroConnect
Marketers can utilize YoroConnect’s features to boost their email marketing efficiency. With this tool, they can personalize content, segment audiences, enhance customer engagement, and monitor campaign performance. The domain verification and real-time analytics features help minimize the risk of emails being marked as spam.
